CACI

CACI International is the originator and market leader for ‘non-invasive facelift’ and aesthetic treatments. The client wanted new branding that would look softer, less clinical and appeal more to their mostly female audience. I developed a new design direction for the brand, curating a colour palette, typefaces and photographic style. The project included new brand guidelines, brochures, email templates, a presentation deck and adverts for print and social media.